CUSTOMER RELATIONSHIP MANAGEMENT

How many times have you heard the saying that "Your best customers are your existing customers"? Too many we're sure. How important is it for you that your spa maintains a cohesive experience each time one of your customers visits? Welcome to SpaBooker's Customer Relationship Management Engine.

Customer Relationship Management (CRM) is probably one of the most talked about and most misunderstood concepts around. What it should do for your spa is make it easier for you to know your customers inside out. Say a customer calls your reservationist and says "I was in two weeks ago and I don't remember the name of my massage therapist, but they gave me the best massage ever!" - now you can find your customer, view that treatment, and copy it. When we say copy, it means that the only thing about the appointment that will change for your customer is the time and date - the experience will be identical, down to the room!

How about the ability to dynamically create email lists based on birthday, zip code, pretty much any customer attribute you can think of, and then export them directly into your favorite email application? SpaBooker has it! Let's say that your spa is busy, and your reservationist is swamped, too busy to call every customer to confirm their appointments - not a problem, with SpaBooker's automated (and customizable) confirmation email system many of your customers will confirm themselves.

A challenge facing every business is figuring out how to attract new customers for the least possible money. When a customer finds and books your spa on SpaFinder.com, you now have a new customer. Just by being a SpaBooker partner!

Register for a free demo today to explore exactly how the SpaBooker Customer Relationship Management Engine can help you more effectively market to your existing customers.